Comments on: Enhance Your Brand Interactivity http://8020blog.wordpress.com/2008/10/27/enhance-your-brand-interactivity/ 80% Marketing. 20% Life. Thu, 06 Nov 2008 21:20:54 +0000 http://wordpress.com/ hourly 1 By: Matt Oatley http://8020blog.wordpress.com/2008/10/27/enhance-your-brand-interactivity/#comment-26 Matt Oatley Thu, 06 Nov 2008 21:20:54 +0000 http://8020blog.wordpress.com/?p=123#comment-26 I'm in complete agreement with Jason, a quality branding is founded on this idea of interactivity. Think about Microsoft, the name is not all that clever or catchy... but we've "interacted" with it on so many fronts that everyone born into this world knows who they are. An even better example is Apple. We no longer think of a nice shiny fruit when we hear the words "apple" - we think of a brushed metal laptop computer. Also, the idea of business card color options is not all that original of an idea - Apple has been doing this from day one (on a less noticeable scale). Study what others are doing and capitalize on it. Jason Futch has studied and is my number one source for marketing inspiration. Also, pick up any of the Harvard Business Review books (i.e. "Brand Management", "Marketing", "Strategies for Growth", "Effective Communication", or even "Decision Making" and "Leadership") - all their books are highly recommended and will give you a quick edge to whatever market you're interested in. I’m in complete agreement with Jason, a quality branding is founded on this idea of interactivity. Think about Microsoft, the name is not all that clever or catchy… but we’ve “interacted” with it on so many fronts that everyone born into this world knows who they are. An even better example is Apple. We no longer think of a nice shiny fruit when we hear the words “apple” – we think of a brushed metal laptop computer. Also, the idea of business card color options is not all that original of an idea – Apple has been doing this from day one (on a less noticeable scale). Study what others are doing and capitalize on it.

Jason Futch has studied and is my number one source for marketing inspiration.

Also, pick up any of the Harvard Business Review books (i.e. “Brand Management”, “Marketing”, “Strategies for Growth”, “Effective Communication”, or even “Decision Making” and “Leadership”) – all their books are highly recommended and will give you a quick edge to whatever market you’re interested in.

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